Digital marketing is the use of the internet and digital technologies like computers and smartphones to promote products and services. It encompasses online activities such as search engine optimization (SEO), social media marketing, email campaigns, and pay-per-click (PPC) advertising, as well as non-internet digital channels like SMS and digital billboards. The goal is to reach and engage customers where they spend their time, using data to personalize campaigns and measure results.
Key components and strategies
- Search Engine Optimization (SEO) Improving a website's visibility in search engine results to drive organic traffic.
- Search Engine Marketing (SEM): A form of online advertising that includes both organic and paid search efforts.
- Pay-Per-Click (PPC) Advertising: Paying a fee each time an ad is clicked, often seen on search engines and social media.
- Social Media Marketing: Using platforms like Facebook and Instagram to connect with customers, share content, and run targeted ads.
- Content Marketing: Creating and distributing valuable, relevant content to attract and retain a clearly defined audience.
- Email Marketing: Sending promotional or informational messages directly to a list of subscribers.
- Affiliate/Influencer Marketing: Partnering with individuals who promote products to their audience in exchange for a commission or fee.
- Mobile Marketing: Reaching customers through their mobile devices via SMS, mobile apps, and location-based ads.
